Challenges Faced by the Print Media Essay

stodgy wisdom in the media industry holds that existing, accomplished forms of media reconcile to new and emerging forms. For example, tuner adapted to the emergence of television earlier than simply fading away. The emergence of the cyber set and the plethora of information available, however, make water lead numerous to question the conventional view. Media executives and scholars fit in that newspapers, magazines and otherwise forms of sign media face near challenges in terms of readers, r pull downue and even their existence.Declining Readership Readership of many another(prenominal) forms of print media, especially newspapers, has been declining for years, and the cyberspace may gain only accelerate this trend. Further, newspapers gift largely failed to reach the younger, technologically savvy generations. The Press Council of Australia, in its 2006 melodic theme on the State of the News cross Media, reported that people over the get along of 50 comprise near ly fractional of the readers of Australias newspapers. In the United States, the pew Research Center for People and the Press, a nationally known public sagaciousness research firm, reported in 2008 that the network surpassed newspapers as a news source. Television, however, remained the or so popular source of national and knowledge base news. Lost RevenuesAs the print media overleap readers, shrinking their circulation figures, it becomes increasingly difficult for newspapers, magazines and other print show uplets to sell the advertising space that provides the bulk of their revenues. Media consultant Jack Myers, written material for the online Huffington Post, reported that newspaper ad revenues plunged an estimated 40 part since 2001, based on intercommunicate revenues for 2010. Further, Myers reported that magazine advertising revenues flatten between 12 and 15 percent in 2008. Even the Yellow Pages remember directories are not immune from this trend, as Myers proj ected declines in their ad revenues, as well.Long-Term Survival Declining advertising revenues have threatened the very existence of many print media outlets, especially newspapers. As revenues fall, many newspapers have slashed their editorial staffs and close news bureaus. Some print media outlets have even ceased operations. The trend may continue, with more(prenominal) newspapers and other print publications going out of business. The Press Council of Australia cited a 2006 report by the London-based magazine The Economist, which predicted the extinction of at least(prenominal) some of the United Kingdoms newspapers. The worrying trends and threats to their viability have many print media executives scrambling to develop news business models and methods to adapt to and prosper in this new media environment. Newspapers have increased their online presence, according to a behold of news media consumption by pew Research however, growth online has not detonate newspapers loss es in print readership.